Julian
Social media
Client
Julian
Industry
Fashion
Services
Social media
Location
Italy
About the project
Julian Fashion is an Italian luxury multi-brand retailer with boutiques in Emilia-Romagna and a growing international e-commerce, active since 1959. To strengthen their social media presence, we handled reel production, bringing native and engaging content to an audience passionate about luxury fashion.
Challenge and solution
Challenge
Telling the story of a brand with over 60 years of history and an established luxury positioning through social media, while maintaining a contemporary tone capable of speaking to younger generations as well.
Solution
We produced reels that balance the brand's historic identity with a current visual language, designed to generate authentic engagement without distorting Julian Fashion's luxury positioning.
Our process
Discovery
Briefing · Brand analysis · Roadmap · Moodboard
Strategy
Target definition · Editorial plan · Tone of voice · Benchmark
Production
Concept · Scripting · Editing · Publishing
Analysis
Monitoring · Reporting · Optimization · Iteration
THE NEXT STEP
Let's build something
truly unique
Let's talk about your goals and how to reach them. Let's start building the growth of your brand together.