Holdup Agency

Social Videos for Businesses

Social videos that make people stop scrolling, not skip.

Social video production for ambitious brands. Reels, TikTok, Shorts designed to perform organically and in advertising. Script, shooting, editing — all in-house.

Vertical video content isn't a trend: it's the new language of digital marketing. 78% of users under 40 discover new brands through TikTok, Reels and Shorts. Holdup Agency produces social videos for ambitious brands across every industry — from car dealers to fashion labels, legal firms to e-commerce. We handle the whole process: creative scripting, casting, on-location or studio shooting, editing, motion graphics, sound design, multi-platform adaptation and publishing strategy. Content that doesn't look like an ad but drives leads and sales.

Our approach

We don't shoot ads. We shoot native content.

01

Native formats, not adaptations

Every video is thought vertical-first for TikTok, Reels and Shorts. We don't take a TV spot and crop it vertical — that's the most common trick that flops.

02

Hook in the first 2 seconds

60% of users decide whether to skip in the first 2 seconds. Scripts and editing are designed around this rule. Then, and only then, we develop the message.

03

UGC-style when it works

We know when to go polished and when to go raw UGC-style (user-generated content). Style adapts to brand and audience, not the other way around.

04

One video, ten variants

From every shoot we get multiple variants to test angles, hooks, durations and formats. We maximise the value of every hour of production.

From brief to launch

Five phases for content that performs.

01

Content strategy

We study brand, audience, competitors and industry trends. We define a monthly editorial plan with content mix (brand, educational, UGC, product).

02

Script & storyboard

Every video starts from a written script and storyboard approved before shooting. Zero improvisation, zero wasted time on location.

03

Professional shooting

Crew with videomaker, lighting, pro audio. Location or set in our studio. Shooting days optimised to produce more variants in less time.

04

Editing & motion graphics

Dynamic editing, color grading, sound design, motion graphics and subtitles (crucial for accessibility and muted autoplay).

05

Publishing & analytics

Publishing with strategic hashtags, optimised captions, custom covers. Performance analysis after 72h to iterate on upcoming content.

Industries

Who we produce social videos for.

Every industry has its own video language. We know what works on TikTok for a car dealer, what works on Reels for a fashion brand, what works on Shorts for a legal firm.

Automotive
Fashion & luxury
Food & restaurants
Real estate
Solar & green
Professional services
B2B tech
E-commerce retail

Get a quote

Video production tailored to every project.

Your quote depends on complexity, location, crew, actors and graphics. We produce both ongoing monthly packages and one-off shoots. During the call we define together the best format for your goals.

01Single reel (with client footage)
02Reel with full location or studio shooting
03Ongoing monthly package
04Full set for video advertising campaigns

Frequently Asked Questions

It depends on the format. Many pieces work best with the actual person from the company (founder, salesperson, team) because authenticity beats perfection. In other cases we use actors or creators from our network. During the strategy meeting we decide the right mix together.

From the moment you approve the script we typically need 7-10 days to deliver the finished video (shooting, editing, revision, platform adaptation). For ongoing monthly packages we have a production calendar that guarantees 4-8 videos delivered within the month.

We have a reference studio in Padua for controlled productions and branded sets. For location shoots we move across Northern Italy. For specific projects we also travel nationally or internationally.

Always both. Every video is designed to work organically in the feed and as ad creative in Meta Ads, TikTok Ads or YouTube Ads campaigns. We derive variants of different lengths (15s, 30s, 60s) from every shoot.

If you want, yes. We offer integrated video + social media management packages: content production, editorial calendar, publishing, community management, monthly report. Or we just deliver the videos and you handle internally — both approaches work.

We always deliver the editable master plus variants optimised for each platform: 9:16 for Reels/TikTok/Shorts, 1:1 for Instagram/Facebook feed, 4:5 for mobile feed, 16:9 for YouTube. Typical durations: 15s, 30s, 60s — depending on content.

THE NEXT STEP

Let's build something
truly unique

Let's talk about your goals and how to reach them. Let's start building the growth of your brand together.